Apollo Tyres Signs Sponsorship Deal with Indian Cricket Team Until 2027

 

Apollo Tyres has officially partnered with the Board of Control for Cricket in India (BCCI) as a team sponsor until 2027, marking a big moment for both the company and Indian cricket. This new deal strengthens the bond between brands and fans at a time when cricket is more popular than ever.

Founded in 1972, Apollo Tyres is a major player in the automotive industry. This is the company’s first-ever association with the Indian cricket team, and it will now use the partnership to connect with millions of cricket fans across the country. The deal is reportedly valued at ₹300 crores (about $40 million), making it one of the largest sponsorship agreements in Indian sports.

"As a company that believes in performance, resilience, and teamwork, our partnership with the Indian cricket team is a natural fit," said Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres. "We are excited to support Team India through 2027 and engage with fans in meaningful ways."

Under this deal, Apollo Tyres’ logo will appear on the jerseys of both the men’s and women’s national teams and during major tournaments. This visibility is expected to strengthen Apollo’s presence not just in India but worldwide, thanks to cricket’s growing global viewership.

Sports marketing experts say this move reflects a bigger trend of brands investing in cricket to deepen their connection with consumers. "Apollo Tyres’ decision to come on board as a sponsor shows how companies see cricket as the most powerful platform to build visibility and brand loyalty," said Ashish Verma, a sports marketing consultant.

While some cricket purists worry that too much branding could affect the spirit of the game, most fans welcome the support that sponsorship brings. Social media has already been flooded with positive reactions, with hashtags like #ApolloTyresForIndianCricket trending.

This deal comes as Indian cricket gears up for an action-packed few years, including the upcoming ICC Cricket World Cup and several high-profile bilateral series. For BCCI, such partnerships are key to improving infrastructure and enhancing the fan experience.

🚨 𝙉𝙀𝙒𝙎 🚨#TeamIndia 🤝 Apollo Tyres

BCCI announces Apollo Tyres as new lead Sponsor of Team India.

All The Details 🔽 @apollotyreshttps://t.co/dYBd2nbOk2

— BCCI (@BCCI) September 16, 2025

In short, Apollo Tyres’ new sponsorship deal is more than a financial agreement — it’s a statement of commitment to the game and its followers. With this partnership running through 2027, fans can expect to see Apollo Tyres play a visible role in Indian cricket’s ne

xt big chapter.